Mobile First Indexing-10 Quick Fixes For Your Blog
On 21st April, 2015 Google released the first version of MobileGeddon to improve the user experience who access internet via mobile and tablets. According to content marketing company BrightEdge, they has tracked over 20,000 URLs since the update, and is reporting a 21% decrease in non-mobile-friendly URLs on the first 3 pages of search results.
But that was not an end.
Now, Google is again emphasizing on mobile user’s experience and is about to launch another Algorithm called “Mobile First Indexing”.
As per the Google Webmaster’s blog, it will roll out the new algorithm on 10th January 2017.
But, what does it actually means?
According to the webmaster blog, Google is going to give ranking priority to the mobile version of your website/blog.
Let me make it a bit clearer!
After implementing the upcoming algorithm, your keyword ranking will be decided on the mobile layout and mobile friendliness of the website. And Google will take it for both desktop and mobile search results.
That simply means; you can only rank on desktop searches if you are able to rank on the mobile searches alike in the MobileGeddon update where it had just impacted the mobile search results.
Another mess! Isn’t?
Worry not; I have come up with the quick fixes to deal with this.
Responsive for all devices (all sizes)
Run a mobile friendly test for your website/blog.
Make sure you are already done with the mobile friendly test and your website is responsive in nature.
If not, go for it and make it responsive first. Here is the complete guide to make a responsive website.
Ensure your website is crawable.
Check whether your website is easily crawable by the search engine bots or not. You can do so by the steps below:
- Visit Google Webmasters
- Jump to Crawl in left menu
- Click on Robot.txt tester
It will show you whether your pages are allowed or has been restricted for the search engines bots. If they are not allowed to crawl make them crawable.
As you know, flash is not recommended by the search engines and Google has clearly recommended not using flash in websites.
You can check whether you site is using flash or not by visiting this link
Optimize load time.
On an average a user skip a website if it does not load in 3 seconds. And who can understand this better than Google. So, it is very important to reduce the load time as minimum as possible.
Here are few instant fixes you can approach to make you site super-fast.
- Get a decent web hosting, dreamhost can be the best option.
- Get a light weighted and optimized theme, Genesis framework is recommended.
- Follow the instruction cited above.
Images and rich media is as important as the quality content for a website but, you have to optimize the images and compress it to make your site lightly.
- Compress your website’s images using any photo editing software, Adobe Photoshop is recommended.
- You can also use SEO Yoast to do so.
- There are several online tools available.
You can make a Google search for this. And can also use online image compression site as well.
Mobile Keyword Research
As a webmaster/Digital Marketer, we all are aware enough about the importance of keyword research. But have you heard about mobile keyword research?
Not an alien! Right?
Keywords that a user fire on mobiles are a bit different than they use on desktops. Users trigger a search on mobile when they are in urgent need of any service. Google call them micro moments
Few examples can be like:
- Restaurants near khan market, delhi
- Mosque near gurgaon sector 18
- How to use two whatsapp account in single phone
- Think as a user
- Use long tail keywords
- Follow Google Hummingbird Algorithm
Accelerated Mobile pages (AMP)
Have you heard about AMPs? Not yet? No issue, even I was not aware before February 24, 2016, when Google announced about its launch.
Accelerated Mobile pages is a new technology backed by an open source framework that help the search engines find the instant and most relevant, updated mobile pages for any particular search query.
These webpages are nothing but a modified version of the normal html pages where few specified codes has to be added in the source code of the web page.
It is an open source technology and anyone can utilize it from here.
- Chances of getting highest ranking for targeted keywords.
- More prominent placement and visibility compared to normal organic search results.
- Higher CTR (click through rate) is expected.
Side Note: FYI, CTR is has now been renamed as interaction rate in Google Adwords.
Who should go for AMP?
Although, it is recommended for every website, I would highly encourage news portals, deal portals, technology blogs to opt for AMP.
The primary motive of any website/blog is to generate leads. And pop-ups and enquery forms have been a major source go get it done.
It is no more a gentle way to collect leads.
It compromises the user experience as pop-ups usually distract the users to see what they were actually looking for. Especially those pop-ups which gets loaded after a few seconds of landing on the website.
Out of countless ranking factors, Google has given user experience the highest priority and just because of the smoother user experience it has been able to be on the top in last two decades.
So, it also expect the same from a website that wants to be ranked on Google as somehow, it will weaken the promise of best user experience if any of the ranked website is lacking in user experience.
Here, you probably wanted to ask a question from me!
If no pop-up, what is the alternative to collect leads and how one can make the most of its visitors?
The answer is simple!
Use clear, prominent and effective call to actions in between your content and throughout the articles.
Secondly, you can use lead generation forms in between the content for PDF, Cheat sheet and case study downloads.
Remember, change is the only constant, you have to change your strategies as and when required according to the market trends. Especially in online marketing, there is a change in every few days.
There was a time when developers used to write cumbersome codes to make a webpage.
Several of them used inline coding. But that is not Google loves at all.
It wants neat and cleaned code so that their crawlers can fetch the information quickly every time they visit your site.
How to do?
There are several ways to do so.
- Hire a web developer and ask him to clean the junk code in your existing website (if you have one) or instruct him to follow for future projects.
- If you are a bit technical, you also can do that. But do not mess until you are comfortable with the language.
- The easiest way is to get a well-tested, light weighted, cleanly coded, and SEO Friendly theme.
I would again recommend Genesis by StudioPress as it is trusted by thousands of website owners and webmasters.
Secured Socket Layer (SSL)
What is SSL?
SSL stands for Secured Socket Layer which is a web security protocol and essential for protecting your site visitors’ sensitive data against fraud and identity theft. SSLs guard data by providing encryption.
It helps secure your website and its content by encrypting it to 128/256-bit. It makes your website secure and trustworthy as the chances of phishing and data breaching gets decreased.
Why it is needed
On many occasions, Google has clearly indicated that, having https in your domain and subdomains boost the security and trust factor for the users hence, Google prefers those websites which are having SSL certificate installed on their domains.
An SSL certificate (https) is highly recommended if your website is having an online payment integration or collecting confidential data such as email, passwords, dob etc.
Who must have SSL?
Though every website/blog should have SSL installed, e-commerce portals, social networking sites, news portals, government websites are highly recommended to use SSL.
From where to buy?
All major web hosting and domain registration companies are selling SSL certificates. Below are the few cheapest providers.
Out of above three, NameCheap is highly recommended as their prices are lowest of all and at the same time their support is simply outstanding for SSL installation.
Wrapping it Up!
There is a huge competition in every niche and your competitors are always trying to be on the top. So, in order to outrank them or at least to be on the competition you have to be updated in every aspect. This is the only strategy I have followed in my last 5 years in Online Marketing and believe me, I am glad to say that, I have been able to be on the top for several highly competitive keywords for years.
Hope you have a good time reading it, if yes, do not leave it here, and implement the suggestions cited in the article.
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