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Importance of Link Building in SEO-26 Expert’s Strategies

Since the inception, link building strategies has been an important part of SEO. Though the strategies and link building techniques have changed to an enormous extent, it is still a strong factor in search engine results pages.

The link building techniques used in early 2010 was a bit different than the current strategies.  Even, there is a general perception growing among some internet marketers that backlinks are now not so much important for search engine ranking and only strong and in-depth content can do wonders.

We are not ignoring the value of quality content, but at the same time relevant and quality backlinks are also important to let the search engine indicate the value of a web page.

So to get a clear picture of the importance of backlinks in SEO, we approached 25 bloggers and internet marketers and asked them; “Is Link Building Still a Ranking Factor For Search Engine Ranking

We got some interesting views, strong and effective latest link building strategies. That we have compiled in form of an expert roundup post.

link-building-strategies

So without any further due, let me just walk you through the post.

Abdul Samad EssaniAdarsh MAfroz MohammedJai GuptaAbhishek Jain
Asif AliRohanAshwani JianShailendra Singh Karan Bhardwaj
Vineet GuptaAli RazaAakash PatelMinuca ElenaHimanshu Gupta
Kimsea SokHeena ShahMoinuddin GholamSaifi RizviMohammad Adil
Abhay NegiRavinder DandeArbab UsmaniVinay KatiyarAquif Shaikh
Pritam Dutta

Abdul Samad Essani

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

According to my 5 years of experience in this field, I never heard that Link building is dead or it will be, it can’t because it’s most important factor in Off-Page SEO.

From Backlinks, Google measures the worth or value of a site. Many tools like Ahrefs, Moz, Majestic etc. measure site quality through its backlinks.

Backlink is really mean for search engines according to these 2 fundamentals:

  1. To discover new websites.
  2. How your site will rank in their SERPs. By “Moz (https://moz.com/beginners-guide-to-link-building)”

Let see what Google’s Search Spam Team head Matt Cuts says!

 

Link building is also beneficial for making relationships with like minded bloggers, if they mention any of your article’s link on their article, just think you’ll get their visitors to your websites and you’ll get connected with them too

Don’t underestimate the power of link building. Don’t forget that only link building is not a mean of SEO, it’s a whole world with loads of techniques. But Link building is one of the most important part above all.

What according to you are top three link building strategies one should follow?

Many times people ask me my strategies make backlinks, Thanks for asking this question because I’ll give them this post’s link to get my backlinking strategies.

There is no hidden strategy to make backlinks, but everyone have their own experiences. My most effective methods of making backlinks are (in nutshell) :

  1. Doing Guest Post On Like-Minded Niche (Must be an Authority Blog).
  2. Finding Broken Links And Replacing That Links With Yours.
  3. Commenting On Dofollow Commentluv Enabled Blogs”.

These three methods are working for me from a long time. 🙂 Try these all and you’ll surely get what others can’t.

Abdul Samad Essani of BornBlogger ~ Facebook

Adarsh M

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Q: What according to you are top three link building strategies one should follow?

I think, Guest Posting is the best method to build links. Also, it will look natural than other backlinks. Commenting on forums and conmentluv enabled blogs are another way to get backlinks. Also, creating accounts on Social Media sites like Twitter, LinkedIn can also help to get backlinks which are really good.

Adarsh M of Od N evn ~ Twitter

Afroz Mohammed

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

To understand this, we must first understand how a search engine works. Whenever a user enters a search query on Google.com, Google tries to present the most relevant Content to the user. To get the most relevant content on the Search results Google follows its algorithm. In its algorithm there are more than 200 things which it considers for ranking a site.

The major thing it considers is the pagerank, which is calculated by looking at the links coming to a page from the other pages. In the past pagerank was a toolbar metric visible to everyone but now it has stopped displaying it. Although it has stopped displaying the metrics, it considers pagerank while choosing a relevant article on the search result.

Therefore Linkbuilding, which aptly means, making relevant links through blog commenting, Guestposting, is actually an important factor for search engine ranking!

Q: What according to you are top three link building strategies one should follow?

There are many strategies while link building for search engine rankings, Among them the top three strategies will be

  • Guestposting
  • Web 2.0s and
  • Blog commenting

In my opinion the best strategies are those which are difficult to achieve. Most to get of the webmasters always try to find easy strategies to rank but they fail for following those easy strategies. Because the easier ones are achieved by everyone. Which means, if you want to rank higher, try to get relevant and the most difficult links for your blog!

Afroz Mohammed of TechStunner ~ Facebook

Jai Gupta

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes it is, and always it will be an important factor for search engine rankings.

Q: What according to you are top three link building strategies one should follow?

  • Guest Posting
  • Blog Commenting and
  • Social Outreach

Jai Gupta of Snatchiton Facebook

Abhishek Jain

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes, Of course

If experts say “Content is King” then I would say “Link Building is Queen”. Without link building it is very difficult to rank a keyword in search engine. It is evergreen factor to rank your keywords. Content plays very important role but with right set of link building you can even rank low quality content sites.

Q: What according to you are top three link building strategies one should follow?

The three major Link Building Strategies I follow are as follows:

  1. Guest Posting : This is the best way to build authority of your website and ultimately boost ranking.
  2. Blog Comments: The best way to interact with admins and fetch referral traffic as well. It does not directly boost the ranking as the blog comment links are no follow but these help in building authority of your website which ultimately help you to rank in SERPs.
  3. Community Links: Get links by participating in community discussions and help the people over their genuinely. There are high chances of getting natural links from there.

Abhishek Jain of RustyBlogger Twitter

Asif Ali

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes.

Q: What according to you are top three link building strategies one should follow?

According To Me Guest Post, Web 2.0 and Blog Comment ( Relevant ) are top three link building strategies.

Asif Ali Facebook

Rohan

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

According to me, link building is always important for ranking any keyword or project in the search engine.

Q: What according to you are top three link building strategies one should follow?

If we see in general, then there are many strategies which people are recommending for building the backlink but when the question for top three comes then I generally follow these method

  1. Blog commenting -: according to me, this is very general and easiest method of link building. In this method you have to just search for some high authority blogs over the internet and comment their articles. You can get dofollow and nofollow links from that blog according to the nature of the blog.
  2. Forum Posting -: This is very good method by which you can get some high authority links from some high authority forums. You can also get some very good amount of traffic too from forums.
  3. Social Bookmarking -: This is also very good method by which you can get some authority backlink but you have to take precaution while doing this. You have to take care that the bookmarking you are doing must not be penalise by the google and have some good authority.

Rohan of BestQuotes N Wishes

Ashwani Jian

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes, link building is still very important for ranking and i think it will never comes to an end.

Q: What according to you are top three link building strategies one should follow?

Actually when I see the link building strategies then I can say that I am very weak in the link building but I generally follow some link building techniques which i am mentioning below…

  1. Web 2.0: This is my best method which pass hell lot of link juice to our main money site.
  2. Blog commenting: I really like this method because i can easily comment on some website which give me some good link juice for ranking my website and amazing long term backlink.
  3. Guest Post: This is one of my favourite method which you love a lot by which you will get a quality link for your website

Ashwani Jian of MirchiBlogger ~ Facebook

Shailendra Singh

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes, link building is still an important factor which just can’t be ignored when it comes to search engine ranking. It not only helps to rank new or fresh posts fast, but also helps Google in determining how well a page should rank. But the point here is staying with the Google’s guidelines while building your links.

Q: What according to you are top three link building strategies one should follow?

For me, the top three strategies are:

  1. Guest posting to authoritative blogs
  2. using related discussion forums regularly to build your expertise and trust level and
  3. building relationship with key influencers in your niche (this is one is tough and it takes time, but is worth your time)

Shailendra Singh of HealthMania ~ Facebook

Karan Bhardwaj

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

I am in this blogging industry since last 2 years, so according to me, it is still worth for ranking in search engines. Google updates it’s crawlers for negative links but if you can build quality and niche based back links then search engine will consider you on top for sure, I experienced it these days so i can surely say that it works. But now every blogger should consider only quality back links otherwise you will face too many problems in future for your blogs or websites.

Q: What according to you are top three link building strategies one should follow?

  1. Build Back links via Commenting on Authority blogs
  2. Guest post on same niche with high quality articles
  3. Get Back links from related forums (Type in Google : Niche + Forum)

Karan Bhardwaj of Bloggytize ~ Facebook

Vineet Gupta

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes, link building is crucial ! It acts like a Voting system to help Google determine the popularity of a Website / Blog. There is no harm in Link Building till the time you make it look natural 🙂

Q: What according to you are top three link building strategies one should follow?

  1. Guest Posts
  2. Blog Comments
  3. Tier Link Building

Vineet Gupta of Vineet Gupta ~ Facebook

Ali Raza

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes

Q: What according to you are top three link building strategies one should follow?

  1. Social Signals
  2. Blog Commenting
  3. Guest Posting

Ali Raza of Ali Raza ~ Facebook

Aakash Patel

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes, Link building is still an important factor for search engine ranking and it remains till 5-10 years and search engine giant does not introduce a new way to determine site quality. Anchor text plays a big role to decide site quality and relevancy.

Q: What according to you are top three link building strategies one should follow?

  1. Guest blogging
  2. Email outreach and
  3. Broken link building

These are the main three ways that can give you quality backlinks and help to make a strong connection with other bloggers.

Aakash Patel of BetterInfoview ~ Facebook

Minuca Elena

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Absolutely. If other sites link to your blog, Google sees it as a vote of confidence and places your posts higher in its search results.

Q: What according to you are top three link building strategies one should follow?

  1. Participate in roundups. In a post like this one, you don’t have to write 2,000 words like in a guest post, but you will still receive a backlink. Roundups also help you increase your popularity and your brand.
  2. Outreach to other bloggers. Make a list with top blogs in your niche. Spend a couple of weeks commenting and sharing their posts, and then reach out to them and ask them if they could link to a post you made. Your content must be excellent. Otherwise, they won’t link to you.
  3. Guest posting. If you are just starting to blog, then guest posting is one of the best strategies for building an audience and getting backlinks to your posts.

Minuca Elena of Minucaelena ~ Facebook

Himanshu Gupta

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes

Q: What according to you are top three link building strategies one should follow?

Here are three of my link building strategies.

  1. Email Outreach – Email Outreach is one the best link building till date. Though it may have a low conversion rate, the links which you gain are priceless.
  2. Infographics – Starting an Infographic campaign is essential for any blog. You can easily gain high-quality links and also the conversion rate is high.
  3. Web 2.0 Creation – I consider as Web 2.0s as my WhiteHat PBNs. You can easily boost a post rankings by creating some Web 2.0s. The best part they are free to make. You can even outsource them.

Himanshu Gupta of BlogRags ~ Trwitter

Kimsea Sok

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes, it’s an extremely important for SEO, but only for quality and relevant link

Q: What according to you are top three link building strategies one should follow?

The most favourite link building strategy is blog commenting. I sometimes get dofollow or nofollow other sometimes, but commenting is the preferred way for building community and relationship with influencers.

It leads me to the second link building strategy, the guest post. Mostly, I publish 4 guest posts a month on related blogs in the network.

In brutally honestly, I love gust blogging as it always provides me high quality backlinks and better reputation. What’s more, guest post is a preferred tactic to interact with both bloggers and readers. It leads to another strategy of link building, the relationship.

Do you believe relationship a wonderful technique of link building?

Read this article, I was mentioned and linked from DA 40 and the popular blog in US. I’m sure, if you want a dofollow backlinks from that blog, you’ll need to spend at lease $200 to $300.

The relationship works wonderfully for link building strategy and it’s a very long-term strategy. You’ll be able to get lots of backlinks from other bloggers and influencers if you know how to interact with them.

Kimsea Sok of BasicBlogTalk ~ Facebook

Heena Shah

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes, Link building has been one of the most talked subject in Online world and people are always looking for the answers even when all the things are repetitively shared in Forums and blog articles.

Q: What according to you are top three link building strategies one should follow?

Simplest way to make Link Building is to think it like a brand. So avoid pointing any links that are irrelevant to your subject or may harm your Brand.

We only make these 3 types of Link building process:

  1. Internal Link building- Its important to help people navigate easily inside your blog or website for similar interest topics. After all people always have more then one questions for anything 😉
  2. Comment Backlinks- Make high quality comment backlinks. Here many people look for follow and no follow trend but frankly comment backlinks can be taken as process to build your networking strong with the blog owner. These relation will help you later in your own promotion.
  3. Web 2.0s- Although we were not making this type links earlier but as soon as we discovered , we noticed a good jump on client rankings. There are numerous guides on Google on how to make your web 2.0 more strong and powerful tool for your backlink profile

Heena Shah of ClickNJoin ~ Facebook

Moinuddin Gholam

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Definitely. Link building is approval or vote of confidence. How can Search Engines not take into account the “votes” from the website owners or bloggers. And that is where the quality factor comes in. You should only earn your “votes” or links from trusted and relevant sources.

Q: What according to you are top three link building strategies one should follow?

  1. Guest blogging
  2. Broken link building and
  3. Skyscraper technique

Moinuddin Gholam of MoinuddinGholam ~ Twitter

Saifi Rizvi

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes

Q: What according to you are top three link building strategies one should follow?

  1. Quality
  2. Relevancy
  3. Variations

Saifi Rizvi of WeCarePlanet ~ Facebook

Mohammad Adil

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes

Q: What according to you are top three link building strategies one should follow?

  1. Available time to execute
  2. Link value
  3. Dependency on other sources

Mohammad Adil of HealthMania ~ Facebook

Abhay Negi

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes

Q: What according to you are top three link building strategies one should follow?

  1. Building a bond with the influencers (best if they are related to your niche)
  2. Reaching out to the press, media and top publishing platforms.
  3. Guest blogging in high PR websites

Abhay Negi of Wedamor ~ Facebook

Ravinder Dande

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Like keywords, backlinks are also an element of search engine optimization (SEO). It’s way of getting links juice from external websites to your website that help improving ranking in SERP.

It plays very important role in ranking of any web page or blog but only when backlinks your blog post or page is getting are from non-spammy websites.

I did some experiments with my post and found so many things which help to boost the ranking of blog very faster.

So,

If I was asked to make a list of SEO elements according to its important then I keep backlink on the second position after keywords.

Now some of you might be thinking why backlink is important 😉

If you got question then no worry answer to above query is so simple that you will say really 😉

If you ever searched any query on google or checked backlink profile then you might have noticed ranking of blog which look like google ranked those site according to number of links.

but,

Only getting backlinks is not enough when you are to rank because google consider user experience as ranking factor to rank your website if you are failed at sticking users to your blog then backlinks won’t help you and then search engine would demote your Ranking.

Search engine loves or check backlinks because it take that link as trust for your website. That’s why single link from authority site like Huffington post and Mashable works like charm that give boost to ranking.

I think you should read what Matt cutts of Google say about link building on search engine journal https://www.searchenginejournal.com/matt-cutts-explains-google-search-link-without-backlinks-ranking-tool/91495/ in which he said ~

” Google has played around with the idea of turning off backlink relevance, but at least for now it’s still an important indicator. ”

Now you should do some searches on any search engine to find if the backlink is a major ranking factor or not. I’m sure results will be as mentioned here.

There are many way which you can use to build backlinks to your website without any hassle but as we all know and are busy so we should focus on only steps which would work for your website.

Q: What according to you are top three link building strategies one should follow?

Since starting of blogging I find few way to get backlinks out of which I am going to share strategies that worked/working for me are :

  1. Content marketing
  2. Email outreach
  3. Guest posting

I’m sure you have read a lot about above three strategies but might have doubt if it works or not but believe it because these works like charm.

If you have high-quality content then there are a chance of getting backlinks from authority websites which often provide a reference if needed.

Let’s say you have made an infographic that is not available and any authority website finds that then they surely would like to share your infographic.

For example : If you are reading this then you might have noticed that I referred one blog post above.

Email outreach is also one of the most effective ways to get backlink because most of blog owner love to provide value to their reader by sharing high-quality content with references.

I don’t think if I need to tell you about guest posting as its very common in the blogosphere.

You can try any of above strategies if you have high-quality content that’s different and much valuable than other.

Ravinder Dande of Blogail ~ Facebook

Arbab Usmani

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes, Natural Link Building

Q: What according to you are top three link building strategies one should follow?

only one, Natural link building, you have to choose how you can do it

Arbab Usmani of Inlinedm ~ Facebook

Vinay Katiyar

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Yes, it is still an important ranking factor and always will be. Only the methods has changed. Back in the 2010 quantity used to dominate over quality but with the regular algorithm updates, in 2016, Quality backlinks trumps quantity.

Q: What according to you are top three link building strategies one should follow?

The top three strategies that work best for me are:

  1. Guest posting
  2. Broken Link Building &
  3. Skyscraper technique from Brian Dean.

Vinay Katiyar of VinayKatiyar.com ~ Facebook

Aquif Shaikh

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

Google loves backlinks, but it hates manual Link Building by webmasters to boost their SERP. So as long as you are not using any manipulative link building methods, Link Building does work and boost your search engine ranking.

Q: What according to you are top three link building strategies one should follow?

The best and the safest way to get backlinks is to write no less than spectacular articles and then reach out to fellow bloggers who will find your article to be useful and hence will be more than willing to provide link to your article.

Brian Dean’s Skyscraper technique can do wonders if you can use it in the right way.

Aquif Shaikh of BloggerzArena ~ Facebook

Pritam Dutta

Q: Is Link Building Still a Ranking Factor For Search Engine Ranking

. As per my Opinion Link Building or you can say backlinks are doing major role for search engine ranking. But Here I want to mention one thing that after Google new algo update you have to focus on quality links rather than qty of links.

Q: What according to you are top three link building strategies one should follow?

  1. Create high-quality backlinks by creating a guest post at high-quality blogs.
  2. Create backlinks by commenting on high-quality blogs.
  3. Try to get backlinks from Wikipedia & also try to add social signals to your blog.

Pritam Dutta of BlogMean ~ Facebook

Wrapping it Up

Be it a short term project or a long term, Link building will always be an important factor in search engine ranking. The only condition I believe, one should keep in mind the relevancy and quality of the link. You should think of a link as a reference to a site, not as tactics to mislead the search engine bots or the visitors. Remember, the goal is not to only get traffic but conversions. Gimmicks would not help you convert a lead into a sale.

What do you think about link building? Are you agreed with the strategies suggested above? Or you have something to say? Please feel free to speak your mind and fire a comment below. I will be more than happy to discuss with you in detail.

Riyaz
 

Hey Guys, This is Riyaz, The author of this blog. I am a digital marketing consultant from India. I loves to write on Blogging and Digital Marketing. I will be happy to connect with you on Twitter, Facebook

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