Google is Rebranding Adwords, DoubleClick and AdEx | Technology Wrap
After almost two decades of huge success, the search giant Google is going to rename its most important advertisement products Google AdWords and Google Double Click next month on 24th July 2018. These major products are getting new names in an effort to help advertisers choose suitable product easily and make most of it. Google is also about to bring few new solutions to further make the advertising platform more easy and user friendly.
Starting July 24th 2018, there will be three primary brands:
- Google AdWords to be renamed as Google Ads
- DoubleClick and Google Analytics 360 to be clubbed together and named as Google Marketing Platform
- DoubleClick for Publisher and DoubleClick Ad Exchange are integrated into a new platform called Google Ad Manager
In an interview with Search Engine Land this Tuesday, Google’s head of ads and commerce, Sridhar Ramaswamy, said:
“With Google Ads as opposed to Google AdWords, it is moving the imperceptible default opinion that you get as an advertiser when you hear ‘Google AdWords’ … you think, ‘Oh, Words. Search.’ It’s basically a slight cognitive dissonance to all the other great things that we are doing in terms of both the format and surfaces these ads can show. And so, Google Ads, in our opinion, is a much more straightforward representation of what Google advertising can provide. It’s that simplicity and alignment of the core message from the first instant you hear the name, which is the goal.”
Technology is the name of change and updates, especially when it comes to IT giants like Google we should always expect positive surprises like this one. There is no iota of doubt that this is going to be huge in terms of brand position for Google as it has millions of advertisers throughout the globe who start and finished their days with Google only.